My monthly AR Roundup and future blog posts are now on LinkedIn Pulse


Here is what you missed in augmented reality from September 1–30, 2020

Source: Nintendo — Mario Kart Live

Numbers

Forecasts

  • IDC estimates a five-year compound annual growth rate (CAGR) in AR/VR spending of 76.9% worldwide in 2019–2024 to reach $136.9 billion by 2024. (IDC)
  • Technavio has been monitoring the augmented reality (AR) and virtual reality (VR) market and it is poised to grow by $ 125.19 billion during 2020–2024, progressing…


Source: Acute Art featuring art by Nina Chanel Abney

Numbers

Forecasts

  • The market research firm Future Market Insights forecast this month that the mobile augmented reality market alone would be worth US$3-billion by the end of this year — and US$24-billion by 2030, with a compound annual growth rate…


Here is what you missed in augmented reality between July 1–31, 2020

Source: 19 Crimes

Numbers

Forecasts

  • Pokémon GO Surpasses $3.6 Billion in Lifetime Revenue as It Celebrates Four-Year Launch Anniversary (SensorTower)

Reported

  • Over 1M fans pay to attend virtual Tomorrowland (IQ-Mag)
  • The Sims 4 hits 30 million players with massive pandemic bump (VentureBeat)
  • Roblox jumps to over 150M monthly users, will pay out $250M to developers in…


Here’s what happened in augmented reality between June 1–30, 2020

Source: Apple

Numbers

Forecasts

  • Sensor Tower estimates that Roblox player spending passes $1.5bn on mobile (GamesIndustry.biz)

Survey Results

  • Nearly a third of all [manufacturing] companies polled (29%) said they are realizing more than a 25% increase in productivity efficiency. Additionally, more than half (61%) said they are realizing as much as a 20% savings in costs…


Four metrics you should be optimizing for in augmented reality


Here is what happened in augmented reality between May 1–31, 2020

Source: Disney — DisneyNow App Mickey and Minnie’s Runaway Railway: Adventure Kit

Numbers

Forecasts

  • AR/VR investment volume (number of deals) declined significantly in the last 2 quarters. Total quarterly investment volume in Q1 2020 was at a similar level back in Q4 2013, before VC interest in the current wave of AR/VR was sparked by Facebook acquiring Oculus, according to Digi-Capital (VentureBeat)

Reported

  • Brooklyn-based sneaker…


Create WebAR face filters that harness the power and freedom of the open web


Here is what happened in augmented reality between April 1–30, 2020

Source: 8th Wall (Israeli President is the first country leader to use AR to greet the nation as a hologram)

Numbers

Forecasts

  • SuperData now projects XR hardware and consumer software will earn $6.3B in 2020. (SuperData)
  • The number of hearables in use is estimated to grow to more than 970 million by 2024. That would be an increase of 270% over the 260 million estimated for this year according to Juniper Research…


How Augmented Reality and Virtual Reality are Evolving Advertising Strategies Today

Tom Emrich

AR Pioneer 🚀 On a mission to make #AugmentedReality for everyone. New blog posts including recent AR Roundups are on LinkedIn, head on over!

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