The AR Roundup — 0919

Here is what happened in Augmented Reality between September 1–30, 2019

Source: Tilt Five

Numbers

Forecasts

  • Revenue for Audio AR apps will grow to $3.46 billion by 2023 (AR Insider)
  • Global market of WebAR-compatible devices is over 2.97 billion, compared to just 1.11 billion ARKit- and 550 million ARCore-compatible devices (AR Insider)
  • AR Insider projects the hearables category to grow to just over 100 million by 2023 (AR Insider)
  • Global wearable device shipments grew 85.2% in the second quarter of 2019 (2Q19) as shipments totaled 67.7 million units. Earworn devices (hearables) were among the fastest growing categories, capturing 46.9% of the overall wearables market during the quarter, up from 24.8% a year ago according to IDC (Yahoo Finance)
  • Enterprise AR Revenue Projected to Reach $19.5 Billion by 2023 (AR Insider)
  • Pokemon Go generated $176 million USD in August, its most successful month since 2016 according to SuperData Research (MobileSyrup)

Survey Results

  • 76% of ad execs haven’t placed ads on Snapchat (Mobile Marketer)
  • Some 64% of marketers are already using or expecting to use AR and VR in the near future, while only 37% of CMOs are’ investing in Innovation’ next year to support the development of customer experiences according to a global survey by Isobar (The Drum)

Reported

  • 80% of end users spend more than 1 full min within each published WebAR experience & 50% of users spend greater than 2 mins interacting within a single WebAR activation according to 8th Wall (8th Wall)
  • Pinterest’s Lens can now recognize 2.5 billion home and fashion objects (VentureBeat)
  • The Venture Reality Fund now tracks more than 380 companies on the AR landscape, a 33% increase from 2018 (VentureBeat)
  • WeMakeUp tested virtual lipstick try-ons in the new Facebook AR format and saw a 27.6-point lift in purchases, with consumers spending an average of 38 seconds with the ad (Mobile Marketer)
  • Bobbi Brown Cosmetics also tested makeup try-on ads on Facebook and generated three times the click-through rate (CTR) of regular ads and twice as many purchases, while people who saw the AR effect engaged with the ad for an average of 61 seconds. (Mobile Marketer)
  • Parent company Snap said 70% of its users play with AR lenses every day, according to Q1 company metrics shared with Mobile Marketer (Mobile Marketer)
  • Snap Lens Creator Greg DaSnapper reports 30 million views on one of his lenses (Twitter)
  • Papa John’s Snapchat lens boosted pizza orders 25% for Valentine’s Day (Mobile Marketer)

Featured Video: Developer xSnow managed to get into the test mode for Apple’s headsets called StarTester and shared a couple of videos

Source: Twitter

Money

Funds & Grants

  • Foundation Capital announces $350-million early stage fund (Foundation Capital)
  • Good Capital launches $25 million early stage fund (Economic Times)
  • Six startups selected for RLab Accelerator Cohort (RLab)
  • The WXR Fund announces its latest accelerator cohort (WXR Fund)
  • Facebook Accelerator London opens to non-U.K. startups (VentureBeat)
  • The Lightframe Company is co-investing in NYC volumetric creators (The Lightframe Co)

Hardware

  • WaveOptics closes $39 million investment to scale AR display technology (VentureBeat)
  • Facebook buys CTRL-Labs, a startup building neural monitoring armband (TechCrunch)
  • Verizon is buying all the tech from augmented reality startup Jaunt XR (The Verge)
  • Apple awards another $250 million to precision glass maker Corning (TechCrunch)
  • Tilt Five Kickstarter fully funds in first 24 hours, on track to surpass $1M (Kickstarter)
  • Augmented reality headset company Daqri is reportedly shutting down (The Verge)
  • Reach Robotics, the company behind MekaMon, is closing down (TechCrunch)

Platforms & Tools

  • StoryUP, the makers of a virtual anxiety management product called Healium, announce $1.3M Series A round (StoryUp)
  • 3RDFlix raises $5 million to make learning immersive (VC Circle)

Applications & Solutions

  • Absurd:joy raises $4.4 million for brand new XR studio (Yahoo Finance)
  • Mixed reality entertainment hub, Planet O. raises $3.2 million in Seed fuding (Yahoo Finance)
  • Mixed reality startup Studio216 raises $1.1 million (GeekWire)

Featured Tweet: Kitasenju Design launches AR filters app which features body segmentation powered by ARKit3

Source: Twitter

News

Hardware

Launch Announcements

  • Facebook launches new portal devices (Facebook)
  • Lenovo, Disney Launch Marvel AR Headset (Variety)
  • Amazon announces Echo Buds (The Verge)
  • Amazon launches new Echo Show 8 smart display (The Verge)
  • Amazon reveals Echo Frames smart glasses with Alexa built in (The Verge)
  • Amazon Sidewalk is a new long range wireless network for your stuff (TechCrunch)
  • Tilt Five wants to bring augmented reality to tabletop games (Engadget)
  • TCL is experimenting with a personal cinema visor (Engadget)
  • Huawei smart glasses, Gentle Monster, now on sale in China (GizmoChina)
  • ThirdEye launches X2 mixed reality smartglasses for industry workers (Silicon Angle)
  • Apple debuts the U1 chip, which will do more than just locate Apple Tags (9to5 Mac)
  • Apple debuts A13 Bionic Chip in iPhone 11 line of smartphones which is built for augmented reality (The Verge)
  • Trimble debuts its Trimble SiteVision system, an outdoor AR solution combining hardware and software (Yahoo Finance)
  • BAE Systems on track to put augmented reality technology into a headset the size of a regular pair of glasses (Bae Systems)

Updates

  • Echo Show gets updated with “Show and Tell” feature using advanced computer vision and machine learning for object recognition (Amazon)
  • Vuzix M400 Smart Glasses receive US, EU, Japanese and Canadian regulatory approvals (PR Newswire)
  • Iristick announces Iristick.Z1 smart safety glasses are now compatible with iOS smartphones (Iristick)
  • Ultrahaptics renames itself “Ultraleap” post-Leap Motion acquisition (Ultraleap)

Rumors, Patents & Relevant Research

  • Apple’s iOS 13.1 beta reveals AR headsets with 58- to 68-degree FOVs (VentureBeat)
  • Apple seeks patent on retinal hologram projectors for AR glasses (VentureBeat)
  • LG Rumored to Supply 3D Sensing Camera Sensors for iPad Pro Refresh in March 2020 (MacRumors)
  • New Patent Filing Reportedly Indicates New Nintendo Switch VR Headset (VR Focus)
  • Facebook planning to release two pairs of smartglasses, a Spectacles-like pair codenamed Stella in partnership with Ray-Ban and a more advanced, augmented reality glasses codenamed Orion (The Information)
  • Cambridge engineers have developed a new AR HMD that delivers a realistic 3D viewing experience without the commonly associated side effects of nausea or eyestrain (University of Cambridge)
  • An AR Smartglasses patent from Apple Surfaced today covering an advanced Eye Tracking System (Patently Apple)

Platforms & Tools

Launch Announcements

  • Apple releases its Reality Composer AR utility app for iPhone and iPad (9to5 Mac)
  • Facebook re-confirms it is working on AR glasses and announces a project called “Live Maps” that will create 3D maps of the world (The Verge)
  • Verizon Media expands successful native ad format with augmented reality (Verizon)
  • Facebook will bring AR ads to the News Feed fall 2019 (VentureBeat)
  • Bose AR SDK for Unity launches in the Unity Asset Store (Unity)
  • Circuit Stream launches a cloud-based SaaS platform to deploy, manage and scale AR and VR applications (Yahoo Finance)
  • Qualcomm launches XR Enterprise Program (ZDNET)
  • Enklu Launches San Francisco’s First AR Maker Space (VR Scout)
  • George Washington University Hospital, Novarad partner for AR surgical technology (Medical Design & Outsourcing)
  • DoubleMe announces HoloPort single 3D camera-based real-time volumetric video capture solution (Business Wire)
  • New Volumetric Capture Studio The Lightframe Co. Opens In NYC (VR Scout)

Updates

  • Snapchat introduces 3D camera mode to add dimensions to selfies (The Verge)
  • Adobe stops development on Adobe Fuse, refreshes Mixamo (Adobe)
  • ARCore updates to Augmented Faces and Cloud Anchors enable new shared cross-platform experiences (Google)
  • Unity Previews Mobile App for MARS, Extends AR Foundation to HoloLens & Magic Leap, & Introduces XR Interaction Toolkit (Next Reality)
  • Magic Leap announces 3rd party developers can now publish and explore Concepts (VentureBeat)
  • Pinterest rolls out new and improved Lens camera search (Pinterest)
  • Google Lens now supplies recipes and nutrition advice, starting with Uncle Ben’s products (VentureBeat)
  • TeamViewer Adds Support for Smartglasses from Vuzix, Epson, & RealView to Enterprise AR App (Next Reality)
  • Magic Leap teams with Brainlab, SyncThink, and XRHealth for medical AR (VentureBeat)
  • Form Adds Support for Heart Rate Tracking via Polar Sensors to AR Swim Goggles (Next Reality)

Featured Creator: Aidan Wolf is making AR content creation as simple as taking a photo with DoodleLens

Source: Twitter

News

Applications & Solutions

Mobile

  • High Fidelity launches mobile app “Virtual You: 3D avatar creator” powered by Wolf3D (High Fidelity)
  • North now offers Focals smart glasses fittings and purchases via app (TechCrunch)
  • SmartGym for iPhone gains ARKit3 Body Detection and Pose Estimation (9to5 Mac)
  • Ikea Expands Its Augmented Reality App, Lets You Fill an Entire Room With Virtual Swedish Furniture (Gizmodo)
  • Time’s mixed reality app takes you inside the Amazon rainforest (Engadget)
  • NASCAR introduces virtual burnouts with new augmented reality experience (Nascar)
  • Toyota launches AR app to help with education and training of vehicle features (Groove Jones)
  • Bose AR frames get a narrative game from Numinous Games (VentureBeat)
  • Ubiquity6 launches Display app in beta (Ubiquity6)

Wearable

  • BadVR launches Cellular, Wi-Fi and Bluetooth signal app “SeeSignal” on Magic Leap (Next Reality)
  • Magic Leap gets Dinosaur Kit app developed by Kubold (Next Reality)

Featured Quote: Mark Zuckerberg on headset AR/VR market timing and use

“ “I don’t think it’s a 2020 thing. But hopefully it’s not a 2030 thing.” And even then, Zuckerberg sees VR and AR still living together. “If you think about how we use screens, phones are the ones we bring with us, but half of our time with screens is TVs. I think VR is TV and AR is phones.”” ~ Mark Zuckerberg, Facebook (Source: CNET)

News

Marketing

Snapchat

  • Snapchat uses AR billboards in LA to back two of its Originals shows (AdWeek)
  • (RED) launches AR lens on Snapchat as part of “Paint (RED) Save Lives” campaign (PR Newswire)
  • Minnesota Lottery brings billboards to life with Snapchat AR (Mobile Marketer)
  • Fanta Taps Snapchat’s Marker Tech AR Lenses for Its ‘It’s a Thing’ Campaign (AdWeek)

Spark AR (Facebook / Instagram)

  • “Malaria Must Die So Millions Can Live” launches Spark AR effect accessible in Instagram, Facebook and digital displays in NYC (Next Reality)
  • PUMA launches #PUMANSOFSG AR campagin on Instagram (Marketing-Interactive)
  • Steve Madden’s DTC sneaker line Greats tries on Facebook AR ads (Mobile Marketer)
  • Bailey Nelson introduces virtual try-on feature using Instagram face filters (Fashion Journal)
  • Spotify unveils 1st Instagram AR lens for rap album drop (Mobile Marketer)
  • Auxiliary launches ‘immersive’ AR experience with Selfridges (lbb online)

Web AR

  • Intimissimi launches WebAR campaign powered by 8th Wall featuring Sarah Jessica Parker (Marcomm News)
  • Trainline launches a series of posters that use 8th Wall WebAR to show live train departures (Campaign Live UK)
  • Puma’s AR web app promotes new NYC flagship store (Retail Dive)
  • Adidas takes AR Commerce to Finish Line with 8th Wall WebAR (8th Wall)
  • John Deere uses QuickLook to market new mower (Lawn and Landscape)
  • Speedo launches AR try-on experience on their website and in stores (Poplar)

Other

  • Coca-Cola embraces augmented reality with interactive experience (The Drum)
  • Burger King and the movie “IT 2” team up on an AR campaign trolling McDonald’s (VR Scout)
  • AT&T debuts immersive kiosk featuring an AR Dallas Cowboys experience at 5G enabled stadiums (VR Scout)
  • L’Oréal’s Color&Co adds AR hair color try-ons (Mobile Marketer)

Arts

  • drew label. Debuts Augmented Reality App and Street Art To Famous LA Landmarks (AR Post)
  • Augmented reality takes Darwin art off the walls and into the streets (ABC)
  • Trinity Researchers Bring Beckett into Augmented Reality (University Times)
  • Maria Callas performs as a hologram (Chicago Sun Times)
  • Artechouse immersive space launches in NYC (Business Insider)
  • Whitney Houston Hologram tour plots 2020 dates (Rolling Stone)
  • The Power of Face Filters as Augmented Reality Art for the Masses (Medium)

Human Impact & Ethics

  • Who Controls Augmented Reality? (OneZero)
  • Preparing for a future of augmented reality (AXIOS)
  • People are afraid Amazon’s new smart glasses will be an Orwellian privacy nightmare (Business Insider)
  • Silicon Valley is terrified of California’s privacy law. Good. (TechCrunch)
  • Pokemon Go becomes Pokemon No as games biz Niantic agrees to curb trespassing addicts (The Register)
  • Cybersecurity And The Explosion Of Augmented Reality (Forbes)
  • A facial recognition ban is coming to the US, says an AI policy advisor (MIT Technology Review)
  • Pew: U.S. adults trust police with facial recognition more than tech companies or advertisers (VentureBeat)

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